The most common mistake a business owner could make is to leave their website sinking in search engine rankings after it goes live. This is usually because they don't understand the importance of, nor do they utilize, search engine optimization (SEO). SEO refers to the process of having a website speak fluently to the search engines. The clearer and precise the content and coding is for a website, the better chance your business website will have when it comes to ranking higher than industry competition.
Just having a website isn't enough now, especially when it comes to achieving "organic rankings." At Phan Creative, our consultants use their expert knowledge of website and internet concepts to perform to the best of their abilities.
Organic rankings are different from "Pay Per Click" (PPC or sponsored links/ads) because they are seen by search engines,, such as Google™, Yahoo®, and Bing™, as actually relevant to the online users. Pay Per Click campaigns are very costly, usually between $1,000 to $3,000 per month with an ongoing contract that ties you in. The second you stop the Pay Per Click campaign, your website stops showing up in the top rankings. With organic, if done correctly, you can enjoy continued top positions due to the search engines valuing your information and content. Just think, how often do you actually click on the sponsored links when searching online? You are probably with the 70 percent to 85 percent of searches who never click on them. Here is a visual map showing what an average online person clicks on when looking at a results page: Organic vs. Pay Per Click
Businesses who don't understand the importance of SEO will never get any clients from the Internet. This may be just fine for smaller businesses who work strictly off of referrals, such as the simple word of mouth; however, in this competitive economy, referrals are not enough. Even if they were, what if the new, potential client can't locate your business online to find out just what your products and services are? This will affect your credibility.
Phan Creative has advanced knowledge of how the search engines decide on their rankings. They use what is called an "algorithm" to determine the order of importance and relevancy when a consumer or Internet user searches for information. This algorithm uses hundreds of aspects, which are weighted with different priorities. The online marketing industry understands these aspects, but with local searches, there are key blends of methodology that need to be performed by true SEO consultants. You can rely on Phan Creative to put your best interests first.